Wilmington, NC (PRWEB) April 11, 2008 — AAXA Discount Mortgage, a national mortgage broker that conducts business in 26 states, is working with leading wholesale mortgage lender, AmTrust Mortgage Banking, to promote the lender’s new eSign™ program. This technology helps to reduce the amount of paperwork needed during loan closings by allowing for electronic signatures in place of traditional “wet” signatures. The program seeks to reduce paper waste and physical storage demands while streamlining the transaction for borrowers, settlement agents, brokers, and the lender.

“Paperless mortgage technology was just a matter of time. We are thankful for the opportunity to work with AmTrust and help with this initiative,” said Brian Mitchell, V.P. of Operations at AAXA. “As a company we strive to protect our clients’ interests at all times and saving trees, reducing costs, and lowering energy consumption is in everyones’ best interests. When you think about it, eSign™ benefits every party involved in a transaction. Some settlement agents may be leery of this new process but once everyone has had a couple of closings under their belts, the benefits will be obvious. It’s about time that someone took the initiative to move paperless mortgage lending forward and we are proud to be part of the movement. Anyone who has taken out a mortgage will no doubt remember the stack of paperwork they had to sign. If every lender made strides to provide this type of program, we would be doing the earth and our wallets a big favor.”

About AAXA Discount Mortgage
AAXA Discount Mortgage has been offering its clients some of the lowest mortgage rates and closing costs in the Nation since 2000. AAXA conducts business in twenty-six states and is headquartered in Wilmington, NC. The company also has full service offices in Arizona, South Carolina, and Texas. AAXA uses state-of-the-art technology to simplify the lending process and drive down the cost of home financing. The company works with some of the Country’s largest and most progressive wholesale lending institutions to ensure that its customers have access to some of the most competitive pricing and programs in the marketplace. Product offerings include traditional conventional financing such as 30 year mortgages and 15 year home loans, as well as, interest only loans, adjustable rate mortgages, jumbo loans, lot loans, VA loans and USDA rural housing loans.

For more information on AAXA Discount Mortgage, visit www.forthebestrate.com

Huntington Beach, CA (PRWEB) April 7, 2008 — Imagine an advertising firm committed to help reduce waste. Bolt Advertising, an advertising and brand agency in Huntington Beach has just announced the launch of their new website showcasing the agency’s philosophy to create growth for their clients with information on how to reduce waste in printed advertising materials. www.boltadvertising.com includes creative samples and support materials including package design, brochures, and direct mail pieces. Bolt’s website also includes case studies on recent projects, a media room for news stories as well as links to the firms blog.

“Our objective,” explains Bolt Advertising’s owner Mark Buxton, “is finding creative, effective solutions that focus on expanding market share, and reducing our client’s negative environmental impact. We like to keep communication fresh combined with a purpose. Our new website keeps our clients updated and focused on growth.”

Bolt Advertising’s new website also presents environmental technology solutions in the advertising, design and printing industries. The website emphasizes the firms environmental business advertising and green branding consulting. FSC certified printing and recycled printing using environmental papers is also featured.

Bolt Advertising, located in Huntington Beach, California is a creative advertising and brand agency that emphasizes creativity with a purpose. Bolt develops sales and communications support materials while using a variety of environmentally safe print technologies by further consulting businesses on green advertising solutions.

Contact information is located at the firms website www.boltadvertising.com or contact:

Bolt Advertising, Inc.
119 11th St. Suite #3
Huntington Beach, CA 92648
714-849-2848
mark(at)boltadvertising.com

(PRWEB) March 31, 2008 — Fiscalini Cheese Company of Modesto, California, has recently initiated a green project of grand proportions, creating a methane digester that will help to reduce the 530 acre farm’s carbon imprint by recycling manure, whey and feed waste into electricity. Currently under construction, it should be operational by this summer.

The methane digester—two large 14-inch thick concrete tanks, each 86 feet in diameter and 24 feet tall, with plastic tops—will act as incubators, keeping the fresh manure generated by Fiscalini’s 1500 Holstein, Jersey and Brown Swiss herd at a constant 100 degree temperature. In addition, whey from their cheese making facility plus any feed not eaten by the cows each day will be pumped into the tanks. The digester is kept warm by the process of radiant heat: 1-inch plastic tubing that run under the floors and coil through the concrete walls. Fiscalini also plans to grow Sudan Grass, which requires much nitrogen (derived from the manure), to use as silage, feeding it directly into the tanks on a daily basis. This compost combination will further help to break down any material not fully digested by the cows, thus creating the methane gas that is captured under the plastic tank tops. The produced methane is then piped to an engine that will power a generator located near the cheese plant to produce electricity. Capturing and using recovered methane provides a valuable, clean-burning energy source that improves air quality for the local community, encourages industrial safety and reduces greenhouse gas emissions.

The generated electricity will be sufficient to power the dairy barn (which holds 54 cows at one time) plus 88,000 square feet cheese plant in addition to sending at least the same amount back to the grid, for community use. The engine will further minimize waste—specifically water—serving as a two-tiered heat exchanger, producing hot water and steam. The hot water will be recycled through the coils to warm the tanks and also provide preheated water for the farm’s sanitary use. The steam will heat both vats and pasteurizer in the cheese plant.

The recycling does not end here. After the manure passes through tanks—this process takes about 40 days—whatever end product remaining will be dried and used as bedding for Fiscalini’s happy Holsteins and sold as a nutrient-rich substitute for peat moss. All Fiscalini cheeses will soon wear a “green sticker” logo—bearing the acronym PURE (Produced Using Renewable Energy)—which John Fiscalini helped design.

Said John Fiscalini, “Our family dairying tradition goes back many generations. Acting as responsible stewards of the earth—tending both animal and land—is who we are. To be one of several dairies west of Michigan to research, evaluate and invest in green technology of this magnitude is a natural extension of our devotion. It’s an achievement we’re proud of and hope to share and educate others in our field, world-wide, who believe going green is the right, ethical thing to do. From a business perspective, it’s the smart choice, too.”

For more information, requests for photos or interviews with John Fiscalini, visit www.fiscalinicheese.com or contact:
Ronnie Campbell
The Burrell Group, Ltd.
212-288-6322
Fax 718-479-9653
theburrellgroupltd @ msn.com

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Buying these products adds up over the course of a year. Most companies would see a drop in their costs AND become more green if they purchased cups for their employees or had their employees bring in their own cups.

One company that I know of bought 150 mugs for their employees and personalized each one of them with the employees name.

All of the employees were really happy with their mugs as well as it made them feel appreciated by the company.

IBM recently announced “Project Big Green,” a $1 billion initiative to reduce energy consumption by offering new lines of energy-efficient IT products.

Wal-Mart is adding solar power to more than 20 stores.

PepsiCo is buying renewable energy certificates to offset its carbon footprint. Even major banks and energy firms are being asked by shareholders to prove that they, too, are going green.

It’s not just the biggest businesses that are attracting new customers and shareholders and reaping huge profits by “going green.” Small businesses also are growing eco-profits by embracing surprisingly inexpensive strategies to add value to their products, services and brand.

Consider these innovative examples:

- Bob Smith of Mad River Brewing Company in Blue Lake, California, has attracted positive publicity (and new customers) by promoting his efforts to reduce his small firm’s waste output and take other environmentally conscious steps. In turn, he has received welcome positive publicity from the press. “What PR budget? That is our PR budget,” he told the Albuquerque Tribune about “going green” to market his business.

- In Florida, Natalie Kelly formed Home Therapy Cleaning Services, which uses only nontoxic, all-natural cleaning products for her home cleaning business. She used to sell aromatherapy candles from her home, she told the St. Petersburg Times, but today uses an aromatherapy baking soda blend to freshen carpets.

Here’s what you can do:

- Two inexpensive ways any small business or solo entrepreneur can go green are to change light bulbs to energy-efficient bulbs and use biodegradable cleaning products.

- With that done, tell your customers and the media about these simple ways to go green. You will have just earned instant credibility as a green business, and also as a media resource for simple, effective ways to “go green.”

- Many communities online and offline are forming networks to exchange energy-saving ideas for home and business. Form your own energy network, enlisting neighborhood businesses that will welcome another opportunity to show they’re going green, too. The plus for you is that you will have just positioned yourself and your business as a community environmental leader.

- Copy what the New York Times called “Phase 2″ of the corporate response to global warming. Partner with an environmental group. Travelocity invites customers to donate an extra $10 to $40, which goes to the Conservation Fund to plant trees to offset the carbon used by a client to take a trip. Whole Foods invites customers to buy a $5 “wind power card” that goes to Renewable Choice Energy to build wind farms. What local environmental group can you partner with to promote on your Web site (and vice versa), to set aside a day that a percentage of profits will go to that organization or to make their fliers available at your business?

- Make use of readily available, free information to hand out with your business literature or to make available in your office. For example, create a one-page flier on your letterhead inviting clients to calculate their own carbon footprint by visiting http://multimedia.wri.org/safeclimate_calculator.cfm.

- Go deeper green! Attend a “green” conference in your community or region, and promote your attendance. (Go to Google.com and type in “green” and “conference” and your area to find out when and where they are scheduled.) Write a “green” article on simple ways you are going green and submit it to one of the dozens of “green” Web sites and blogs that invite reader contributions. It’s a great way to market your smart ideas and your business!

Ruth Klein, the De-Stress Diva ™ and Branding Guru, is the proverbial Woman About Town. Holding a Master’s in Clinical Psychology, consulting with renowned businesses – small and large. Ruth is a consultant, author, speaker, radio show host, branding strategist and productivity coach. http://www.ruthklein.com .