Competing with China in the Alternative Energy Market
January 31st, 2010 by Damon CliffordChina has become the dominate country in manufacturing alternative energy equipment such as wind turbines and solar panels.
America can not directly compete on labor wages for manufacturing in alternative energy. Labor Unions push the cost of manufacturing equipment in America above a profitable margin point in which those companies can only compete with they receive government subsidies. This is continuous circle and is not good business.
So, in this new age of industry, how can America compete in a global market?
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Marketing is a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.” It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
The alternative energy sector is so fragmented between not only which type of alternative energy will be economical, but the technologies behind each alternative energy source are widespread with no clear trend.




