Green Print and Packaging Materials- More Than Just ‘Recycle, Reuse, Renew’- Dig Deeper!
December 26th, 2008 by Jeff SalisburyWhat green printing really all about? When we think ‘green printing’ the terms ‘recycled’, FSC Certified, and ’soy inks’ come to mind, but is that all there is? Are these things really enough? One ton of recycled paper still consumes up to four trees, 18,000 BTU’s of energy, creates up to two tons of solid waste, and creates thousands of gallons of contaminated waste-water? Certainly FSC, SFI, and PEFC are important designations and diverting pulp production from irresponsibly managed forests is critical, but at what point will we begin to tip the balance of FSC paper production versus FSC forestry growth toward the negative?
Many packaging designers turn to soy inks to tell their story. Soy inks have been used by offset printers for years but are they really beneficial for use on labels, tags, and packaging? (contact me for more info on the real truth behind soy inks for labels and flexible packaging.) The point here is that print buyers, green marketers and brand owners have gotten lazy. It’s commonplace these days to market a package with recycled paper, and include the ‘please recycle this package’ . Most consumers simply assume that today’s packaging IS recyclable. Brands focus on ‘recycled’ and recycling because it’s easy, cheap and everybody understands it. What I’d like to see is brand owners, printers, and consumers focus in on the ‘green issues’ that are going to matter most going forward- sustainability (sourcing print and packaging from more abundant, renewable resources), and carbon footprint.
Sustainable Paper Options vs Traditional Tree-Pulp Papers
Tree-free papers made from rotting plant waste such as banana, papaya and coconut trees, bamboo, and bagasse are an option here. There are a few companies that focus on tree-free paper production, and though the performance of these papers as a label/packaging material is limited in some cases they have successfully replaced tree-pulp papers.
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